UFHealth and Capstrat

November 7, 2013

Jimmy and the team shot in many different locations and styles to come up with some great stories for UF&Shand’s new brand, UFHealth. Along with Capstrat, the story of the invisible thread between a doctor’s work and their patients’ lives came to life in these real world situations.


2132343-UFShandsGROCERY-BILLBOARD 2132343-UFShandsPARK-BILLBOARDWhen we found out that we would have to do a still shoot in conjunction with a TV shoot I knew our days would be hectic and that agendas would clash. I needed a cool-headed photographer who could deal with countless shoot day curve balls and still deliver memorable images. Having worked with Jimmy on several projects over the years I knew he was just the man to call. In the end, he nailed our Invisible Connections concept and did so in a variety of layout sizes. Deadlines also dictated that we turnaround selects overnight and Jimmy was there to help us review images after each 10 hour shoot day.  Few photographers would do that and that is why Jimmy is my go-to-guy.

 -Scott Ballew, Sr. VP Creative Director of Capstrat

Credits: Client: UF&Shands, Agency: Capstrat, Creative Directors: Scott Ballew and Lindsey Bennett

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